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Part of their strategy is to donate some of their super profits to charity or to sporting organisations such as the GAA. They do this for local and political clout, to be seen as ‘benevolent capitalists’ and obscure the fundamental social relation of production: workers create all of the wealth and have to sell their labour power (time) to employers to get by, while Pat McDonagh lives opulently, holidays and expands his capital in every direction using the wealth he has stolen from his workers.